Flywheel

A rebrand for the startup Cabulous as they expanded and transitioned into Flywheel.

After having a full understanding of the current position and future opportunities of the company, we established the core story, as well as the personality and behavior of the brand as the basis for the creative work.

The project included a full identity redesign, with a system to work across multiple applications, brand guidelines and production ready files in order to introduce the live brand to market.

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Art Direction, Brand Strategy, Brand Identity, Product Design, App Design, UX design,  UI design, Website, Iconography, Print + Packaging Collateral