SFMOMA — On The Go
A multiphase marketing campaign culminating in the reopening of the San Francisco Museum of Modern Art after a three-year building expansion. The campaign centered on a yearly phase that added new visual elements until the grand opening. Each campaign phase consisted of a robust communication roll-out through onsite and off-site marketing; which included TV-ads, interim website, social networks, printed collaterals, apparel, and more.
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Art Direction, Brand Identity, Concept Design, Marketing Campaign, Communications Design, Ad Campaign, Station Domination Campaign, TV Ad Campaign, Wild Posting Campaign, Poster Design, Website Design, App Design, Book Design, Illustration, T-shirt Design, Barricade Design, Pole Banner Design, Production Design
